marketing 571 class blog

august / september / october 2009

Final post for mkt571 blog

Class,

It was a pleasure meeting all of you. I hope you got something valuable from our time together. This will be the final post for this blog, mkt571. The blog will remain online for at least 6 months so you can refer back to it.

I do regularly post marketing and technology related items on my main blog, digressions, at http://blog.lawrencelinn.com/ Feel free also to connect with me LinkedIN  View Lawrence Linn's profile on LinkedIn and follow me on Twitter (http://www.twitter.com/larrylinn).

You can find links to most of the videos and web sites we covered in class at education.lawrencelinn.com 

For class presentations, you can find them at slideshare ( http://www.slideshare.net/llinn ), as well as embedded below.

Thank you again for taking the course,

Larry

 

 

Public relations - T-mobile dances its way to recognition

We’ll be talking about public relations and publicity in class Wednesday. This article from the New York Times is a good example of a company creatively gaining some positive publicity.

Survey Monkey is a real business

Remember that little survey tool we used in the first class? Survey Monkey is a real business. They will have $45 million in revenue this year, with margins as high as 85%, according to Techcrunch. Now they have first rate venture funding, and top talent from Google, Ticketmaster, and Netscape. Not bad for just monkeying around. 

A visualisation of visualisations - incredibly cool

The folks at the Visual Complexity blog posted a contribution today by one of their readers. It is a visualisation of over 700 posts to the blog, which lets you browse by keyword and association. Fair warning - you’re likely to waste of time here being gobsmacked by all the great information presented. 

chefgino.com is live

Introducing the launch of chefgino.com. This is a first draft, but it is pretty complete. Have a look around, leave some comments, and feel free to come back here and offer your opinions on the site.

Another great McKinsey visualization: adoption rates for web technologies

McKinsey this week released another great visualization, this time summarizing results from their annual technology survey of 1700+ companies. If you want to know how fast ‘real' companies (the kind that hire McKinsey) are adopting web 2.0 technologies like Twitter, Facebook, etc. this is the place to find out.

accountable advertising grows

We’ll be talking about  how web technologies have expanded the role accountable advertising in class Wednesday. Here is a good background article on the topic from the New York Times.

left brain / right brain - how does advertising work?

We talk a lot in class about how marketers are always switching between analytical and creative thought. The two articles demonstrate that exercise with respect to evaluation of advertising. The first article (free ebook actually), from the Ad Contrarian, gives a mix of the soft and hard logic behind advertising and branding.  The second, a research paper from Carnegie Mellon, presents a very rigorous analysis of how advertising and branding can shift the price demand curve. You need to absorb both to be a good marketer. Figure out why you’re advertising (shift the demand curve) and then determine how to do the advertising (get creative).

(download)

(download)

Personas - your online DNA

Personas is one of those things that is really cool, but almost impossible to explain. It is a visualization tool from the MIT Media Lab. Go there, type in your name, and be fascinated with the results.  http://personas.media.mit.edu/