marketing 571 class blog http://mkt571.lawrencelinn.com august / september / october 2009 posterous.com Fri, 11 Sep 2009 04:04:00 -0700 Final post for mkt571 blog http://mkt571.lawrencelinn.com/final-post-for-mkt571-blog http://mkt571.lawrencelinn.com/final-post-for-mkt571-blog

Class,

It was a pleasure meeting all of you. I hope you got something valuable from our time together. This will be the final post for this blog, mkt571. The blog will remain online for at least 6 months so you can refer back to it.

I do regularly post marketing and technology related items on my main blog, digressions, at http://blog.lawrencelinn.com/ Feel free also to connect with me LinkedIN  View Lawrence Linn's profile on LinkedIn and follow me on Twitter (http://www.twitter.com/larrylinn).

You can find links to most of the videos and web sites we covered in class at education.lawrencelinn.com 

For class presentations, you can find them at slideshare ( http://www.slideshare.net/llinn ), as well as embedded below.

Thank you again for taking the course,

Larry

 

 

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]]> http://files.posterous.com/user_profile_pics/374934/justeyes-posterous.png http://posterous.com/users/4aAOYvnobT0Z Lawrence Linn lawrencelinn Lawrence Linn Wed, 09 Sep 2009 04:44:29 -0700 Public relations - T-mobile dances its way to recognition http://mkt571.lawrencelinn.com/public-relations-t-mobile-dances-its-way-to-r http://mkt571.lawrencelinn.com/public-relations-t-mobile-dances-its-way-to-r
We’ll be talking about public relations and publicity in class Wednesday. This article from the New York Times is a good example of a company creatively gaining some positive publicity.

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]]> http://files.posterous.com/user_profile_pics/374934/justeyes-posterous.png http://posterous.com/users/4aAOYvnobT0Z Lawrence Linn lawrencelinn Lawrence Linn Tue, 08 Sep 2009 02:20:26 -0700 Survey Monkey is a real business http://mkt571.lawrencelinn.com/survey-monkey-is-a-real-business http://mkt571.lawrencelinn.com/survey-monkey-is-a-real-business
Remember that little survey tool we used in the first class? Survey Monkey is a real business. They will have $45 million in revenue this year, with margins as high as 85%, according to Techcrunch. Now they have first rate venture funding, and top talent from Google, Ticketmaster, and Netscape. Not bad for just monkeying around. 

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]]> http://files.posterous.com/user_profile_pics/374934/justeyes-posterous.png http://posterous.com/users/4aAOYvnobT0Z Lawrence Linn lawrencelinn Lawrence Linn Mon, 07 Sep 2009 04:11:51 -0700 A visualisation of visualisations - incredibly cool http://mkt571.lawrencelinn.com/a-visualisation-of-visualisations-incredibly http://mkt571.lawrencelinn.com/a-visualisation-of-visualisations-incredibly The folks at the Visual Complexity blog posted a contribution today by one of their readers. It is a visualisation of over 700 posts to the blog, which lets you browse by keyword and association. Fair warning - you’re likely to waste of time here being gobsmacked by all the great information presented. 
Screen_shot_2009-09-07_at_4

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]]> http://files.posterous.com/user_profile_pics/374934/justeyes-posterous.png http://posterous.com/users/4aAOYvnobT0Z Lawrence Linn lawrencelinn Lawrence Linn Sun, 06 Sep 2009 20:24:34 -0700 chefgino.com is live http://mkt571.lawrencelinn.com/chefginocom-is-live http://mkt571.lawrencelinn.com/chefginocom-is-live
Introducing the launch of chefgino.com. This is a first draft, but it is pretty complete. Have a look around, leave some comments, and feel free to come back here and offer your opinions on the site.

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]]> http://files.posterous.com/user_profile_pics/374934/justeyes-posterous.png http://posterous.com/users/4aAOYvnobT0Z Lawrence Linn lawrencelinn Lawrence Linn Thu, 03 Sep 2009 04:05:23 -0700 Another great McKinsey visualization: adoption rates for web technologies http://mkt571.lawrencelinn.com/another-great-mckinsey-visualization-adoption-0 http://mkt571.lawrencelinn.com/another-great-mckinsey-visualization-adoption-0
McKinsey this week released another great visualization, this time summarizing results from their annual technology survey of 1700+ companies. If you want to know how fast ‘real' companies (the kind that hire McKinsey) are adopting web 2.0 technologies like Twitter, Facebook, etc. this is the place to find out.

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]]> http://files.posterous.com/user_profile_pics/374934/justeyes-posterous.png http://posterous.com/users/4aAOYvnobT0Z Lawrence Linn lawrencelinn Lawrence Linn Wed, 02 Sep 2009 01:09:17 -0700 accountable advertising grows http://mkt571.lawrencelinn.com/accountable-advertising-grows http://mkt571.lawrencelinn.com/accountable-advertising-grows
We’ll be talking about  how web technologies have expanded the role accountable advertising in class Wednesday. Here is a good background article on the topic from the New York Times.

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]]> http://files.posterous.com/user_profile_pics/374934/justeyes-posterous.png http://posterous.com/users/4aAOYvnobT0Z Lawrence Linn lawrencelinn Lawrence Linn Wed, 02 Sep 2009 00:33:01 -0700 left brain / right brain - how does advertising work? http://mkt571.lawrencelinn.com/left-brain-right-brain-how-does-advertising-w http://mkt571.lawrencelinn.com/left-brain-right-brain-how-does-advertising-w
We talk a lot in class about how marketers are always switching between analytical and creative thought. The two articles demonstrate that exercise with respect to evaluation of advertising. The first article (free ebook actually), from the Ad Contrarian, gives a mix of the soft and hard logic behind advertising and branding.  The second, a research paper from Carnegie Mellon, presents a very rigorous analysis of how advertising and branding can shift the price demand curve. You need to absorb both to be a good marketer. Figure out why you’re advertising (shift the demand curve) and then determine how to do the advertising (get creative).

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The_Ad_Contrarian_eBook.pdf Download this file

ppaper_13881901795405_adpr_qme_1.pdf Download this file

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]]> http://files.posterous.com/user_profile_pics/374934/justeyes-posterous.png http://posterous.com/users/4aAOYvnobT0Z Lawrence Linn lawrencelinn Lawrence Linn Tue, 01 Sep 2009 23:03:00 -0700 A retail vision from Microsoft http://mkt571.lawrencelinn.com/a-retail-vision-from-microsoft http://mkt571.lawrencelinn.com/a-retail-vision-from-microsoft
This is Microsoft's vision for retailing (back in 2004 anyhow). A fascinating look at the store of the future. There are a whole host of these videos on the Microsoft Labs site very much worth viewing. 

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]]> http://files.posterous.com/user_profile_pics/374934/justeyes-posterous.png http://posterous.com/users/4aAOYvnobT0Z Lawrence Linn lawrencelinn Lawrence Linn Tue, 01 Sep 2009 22:47:46 -0700 Personas - your online DNA http://mkt571.lawrencelinn.com/personas-your-online-dna http://mkt571.lawrencelinn.com/personas-your-online-dna
Personas is one of those things that is really cool, but almost impossible to explain. It is a visualization tool from the MIT Media Lab. Go there, type in your name, and be fascinated with the results.  http://personas.media.mit.edu/

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]]> http://files.posterous.com/user_profile_pics/374934/justeyes-posterous.png http://posterous.com/users/4aAOYvnobT0Z Lawrence Linn lawrencelinn Lawrence Linn Thu, 27 Aug 2009 18:43:59 -0700 Sliderocket tip: Publish, Invite or Share? #sliderocket http://mkt571.lawrencelinn.com/sliderocket-tip-publish-invite-or-share-slide http://mkt571.lawrencelinn.com/sliderocket-tip-publish-invite-or-share-slide
One of the SR features almost all new users seem to have trouble with is sharing their presentations, so I put together a short screencast to show you how you can publish your presentation so that people outside your company/account can see it.

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]]> http://files.posterous.com/user_profile_pics/374934/justeyes-posterous.png http://posterous.com/users/4aAOYvnobT0Z Lawrence Linn lawrencelinn Lawrence Linn Wed, 26 Aug 2009 03:15:26 -0700 Trader Joe's Site Visit http://mkt571.lawrencelinn.com/trader-joes-site-visit http://mkt571.lawrencelinn.com/trader-joes-site-visit
Class - we will be visiting Trader Joe's tonight for our site visit. Trader Joe's is one exit east of Stapley, at the Northeast corner of Baseline and Gilbert. We'll leave from class around 8:30 - 9:00 PM. If anyone needs a ride there and back I'll be happy to take you.

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]]> http://files.posterous.com/user_profile_pics/374934/justeyes-posterous.png http://posterous.com/users/4aAOYvnobT0Z Lawrence Linn lawrencelinn Lawrence Linn Wed, 26 Aug 2009 01:14:56 -0700 another look at the consumer decision process from McKinsey http://mkt571.lawrencelinn.com/another-look-at-the-consumer-decision-process http://mkt571.lawrencelinn.com/another-look-at-the-consumer-decision-process
McKinsey also did some recent work re-thinking the consumer decision process. Worth looking at, although I'm not sure it is quite developed enough yet to replace the funnel concept.

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]]> http://files.posterous.com/user_profile_pics/374934/justeyes-posterous.png http://posterous.com/users/4aAOYvnobT0Z Lawrence Linn lawrencelinn Lawrence Linn Wed, 26 Aug 2009 01:02:00 -0700 Entering foreign markets, the McKinsey 9-box matrix http://mkt571.lawrencelinn.com/entering-foreign-markets-the-mckinsey-9-box-m http://mkt571.lawrencelinn.com/entering-foreign-markets-the-mckinsey-9-box-m

While not developed explicitly for evaluating foreign markets (it was initially developed for evaluating business units), the McKinsey matrix can be adapted to use as a market entry model. http://bit.ly/P7rBM

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]]> http://files.posterous.com/user_profile_pics/374934/justeyes-posterous.png http://posterous.com/users/4aAOYvnobT0Z Lawrence Linn lawrencelinn Lawrence Linn Wed, 26 Aug 2009 00:34:13 -0700 even Walmart has a tough time going international http://mkt571.lawrencelinn.com/even-walmart-has-a-tough-time-going-internati http://mkt571.lawrencelinn.com/even-walmart-has-a-tough-time-going-internati
Think it's easy to take your brand and business model overseas? It wasn't for Wal-Mart

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]]> http://files.posterous.com/user_profile_pics/374934/justeyes-posterous.png http://posterous.com/users/4aAOYvnobT0Z Lawrence Linn lawrencelinn Lawrence Linn Thu, 20 Aug 2009 08:42:00 -0700 getting started with sliderocket http://mkt571.lawrencelinn.com/getting-started-with-sliderocket http://mkt571.lawrencelinn.com/getting-started-with-sliderocket
Professional-authoring

If you choose to do a presentation for your week 4 group assignment, here are some tips to get you started with Sliderocket.

  • Introduction video. This will give you a good short overview about SR. 
  • Free trial signup. Sliderocket is free for personal use, but to access all the 'gee-whiz' features, especially collaboration tools, You can signup for a 30-day free trial of a full business account here. 
  • Collaboration. This is important. To get the full collaboration functionality of SR you need to have just one account for each team. One person can signup for a trial account, then within that account give additional usernames and passwords to the rest of their team.  If every team member signs up for their own personal account collaboration on a presentation is a lot harder. (it's a subtle distinction, but tripped up a lot of folks in my last class. If you have questions about this email me)
  • Training. Sliderocket runs a free 45 minute online seminar every Wednesday. If you're still a little unsure of how the whole thing works and how to get started this is a good place to get help.
  • Presentation hints. You should see a link below to a presentation I put together a few months ago about presentation tips. Not all will be relevant to this assignment, but they will be to your week 6 final presentation.

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]]> http://files.posterous.com/user_profile_pics/374934/justeyes-posterous.png http://posterous.com/users/4aAOYvnobT0Z Lawrence Linn lawrencelinn Lawrence Linn Thu, 20 Aug 2009 07:46:38 -0700 your week three "take it to work" tip - brandtags.net http://mkt571.lawrencelinn.com/your-week-three-take-it-to-work-tip-brandtags http://mkt571.lawrencelinn.com/your-week-three-take-it-to-work-tip-brandtags
Want to see what two million people think of your brand? Go to brandtags.net.  An instant reality check on your brand, and maybe your competitors brand as well. 

Alena - you wanted to guess the brand from the tags? Good news, it's already on the site. Go to http://www.brandtags.net/backwards.php

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]]> http://files.posterous.com/user_profile_pics/374934/justeyes-posterous.png http://posterous.com/users/4aAOYvnobT0Z Lawrence Linn lawrencelinn Lawrence Linn Wed, 19 Aug 2009 15:19:55 -0700 pricing - McKinsey, Priceline, Kodak and fuel hedging http://mkt571.lawrencelinn.com/pricing-mckinsey-priceline-kodak-and-fuel-hed http://mkt571.lawrencelinn.com/pricing-mckinsey-priceline-kodak-and-fuel-hed
Here is the McKinsey interactive graphic we went over in class. Some more good resources to learn about pricing:

Picture_1 Picture_2
See the full gallery on Posterous

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]]> http://files.posterous.com/user_profile_pics/374934/justeyes-posterous.png http://posterous.com/users/4aAOYvnobT0Z Lawrence Linn lawrencelinn Lawrence Linn Wed, 19 Aug 2009 15:00:00 -0700 advertising on the edge http://mkt571.lawrencelinn.com/advertising-on-the-edge http://mkt571.lawrencelinn.com/advertising-on-the-edge

great presentation about advertising in a recession

</object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more presentations from jcredland.</div></div>

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]]> http://files.posterous.com/user_profile_pics/374934/justeyes-posterous.png http://posterous.com/users/4aAOYvnobT0Z Lawrence Linn lawrencelinn Lawrence Linn Wed, 19 Aug 2009 14:54:00 -0700 brand gap presentation http://mkt571.lawrencelinn.com/brand-gap-presentation http://mkt571.lawrencelinn.com/brand-gap-presentation

</object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more documents from antisubliminal.</div></div>

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]]> http://files.posterous.com/user_profile_pics/374934/justeyes-posterous.png http://posterous.com/users/4aAOYvnobT0Z Lawrence Linn lawrencelinn Lawrence Linn