Another great McKinsey visualization: adoption rates for web technologies

McKinsey this week released another great visualization, this time summarizing results from their annual technology survey of 1700+ companies. If you want to know how fast ‘real' companies (the kind that hire McKinsey) are adopting web 2.0 technologies like Twitter, Facebook, etc. this is the place to find out.

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customer service via twitter - best buy

So how do real businesses use twitter? Here's one example, Best Buy has introduced their "twelpforce" campaign. You can send tweets directly to associates with customer service questions. Best Buy's reputation, particularly for customer service, has suffered in the last decade or so. In the last couple years they have launched a lot of innovative programs to turn the reputation ship around. If they keep at it I think they can get their reputation on the upswing again.

As I have done in previous classes, we will likely be going on a field trip to Best Buy in class 4 or 5 to learn about in-store merchandising best practices.